An Analysis of Determinants of Internationalization: A Case Study of Selected Kenyan Pharmaceutical and Medical Equipment Firms

Abstract

Internationalization decision is one of the most crucial decisions in international business. This study aimed at analyzing internationalization determinants of selected Kenyan pharmaceutical and medical equipment firms. A census was used to gain access to information from members of the population. Organizations through internationalization aim at maximizing their profits and minimizing operating costs, a number of factors influence organizations internationalization and success, the study specifically looked at determinants such as: organization`s attributes, decision maker`s abilities, market features and regulatory support. It was therefore important to know how these factors influence the internationalization decision of the selected Kenyan pharmaceutical and medical equipment firms, as this decision will have a direct effect on their success in foreign markets.