Analysis of HR Factor Influencing the Brand Building Process in the MBA Institute of Vidarbha Region

Abstract

To sustain the brand outside it is the need of the hour that it should exist in the hearts and mind of employees especially in the Education Sector, considering the competitive environment provided by the mushrooming of various Institutes. In this competitive world Institutes cannot exclude themselves from generating their own brand and meeting the expectation of all the stake holders generated by the Institute by making certain promises.

The objective of this research is to examine the concept and effects of HR factors in internal branding of MBA Institute, involving survey to collect data for the development of measurement scales.  The study also focuses on the way and means of Instilling the Brand, Internal Communication, Brand Facilitation and Evaluation, forming an opinion on Brand Values for establishing the Brand Commitment, Delivery and Brand Loyalty.