Key Antecedents of Organizational Citizenship Behavior: A Study of Axis Bank

Abstract

In today's era of cut- throat competition the biggest challenge faced by banks is managing and motivating employees. Employees are supposed to be the key drivers of organization and no organization can ignore this fact till date. And here comes a word Organizational Citizenship Behavior (OCB). Being helpful and supportive of colleagues in a way that benefits the organisation, working towards the organisation's goals – this is embodied in the definition of citizenship behavior. In this study an attempt has been made to analyze the effect of Altruism and Conscientiousness (two antecedents of OCB) and their relationship with organizational citizenship behavior in the Axis bank. This is an empirical research and relies mainly on primary data collected through a structured questionnaire designed to measure OCB. The purpose of this study is to invoke OCB in Axis bank. The analysis of the study found that there is positive impact of antecedents altruism and conscientiousness on OCB.