A Study on Customer Satisfaction towards ATM Services

Abstract

A study was undertaken to identify  the impact of ATM services on customer satisfaction with respect to students in three major banks.  To fulfill the objective of the study data has been collected from both primary and secondary data.  This paper has been divided into two  sections.  First section presents the introduction of ATM, brief history of three Banks compiled through the literature available in the field with the help of secondary data.  Second section presents the result obtained on the basis of the data collected from three banks which  includes the purpose of visiting ATM centres and problems facing at ATM centres.  The relationship between demographic profile of customers and services provided by  three banks were also examined under this study. A sample of 100 respondents have been taken through  structured questionnaire to analyze the data.