Consumer Purchase Pattern towards CSR Practice Organization in Malaysia

Abstract

In today's business competition world, it is known that the crucial role of corporate social responsibility (CSR) throughout the fast changing globalization world. In relation of change, globalization has its features in which it leads to the interaction between the consumer and organization strategy. This study was carried out to examine the purchase pattern of consumer towards the CSR practice organization in Malaysia. It also examined the consumer awareness level in relation to organization CSR practices. This research paper is also investigated on consumers' consideration level of CSR before engaging in those particular industries products and services.