A Business Feasibility of Mallu Talks, a Free Malayalam Magazine Based in United Arab Emirats

Abstract

Magazines and facebook pages are a relatively new concept that must be looked into as a means of imparting knowledge to the community as well as increasing their awareness on the existence of various products. Marketing of magazines in a regional language targets the population of that state living in different areas and improves their standard of living. Hence the present study was taken up to evaluate the feasibility of setting up a free Malayalam magazine and a facebook page.