Supply Chain Management of Mango: A Case Study of South Orissa

Abstract

Mango is the most important commercially grown fruit crop of the country. It is called the king of fruits.  India has the richest collection of mango cultivators.  In India mangoes are available in various shapes, sizes and colours with a wide variety of flavor, aroma and taste. The Indian mango is the special product that substantiates the high standards of quality and bountiful of nutrients packed in it. Mangoes account for approximately half of all tropical fruits produced worldwide. India is the largest mango producer and accounting for about half of the global mango production. Fruits and Vegetables production can help increase producers' incomes but only with a very high level of management and a fairly high degree of risk is involved in it. Berhampur is considered as the main wholesale market for mangoes in south Odisha. Every year tones of mangoes are supplied to various internal areas from here. This paper attempts to study about the existing supply chain of mango in south Odisha and suggestions to realize higher value for the product.