A Study on Effect of Brand Image Spokesperson and Selection Strategy of Enterprises

Abstract

As the brand competition is more and more intense, companies are trying to raise the visibility and reputation of its own brand, the image spokesperson represents the public image of the brand and enterprise, has the very high value and the good communication effect. This paper mainly discusses the positive and negative role in the process of brand image spokesperson in the brand spread, expounds the choice considerations of brand image spokesperson, and make several major strategies of choosing a brand image spokesperson