A Study of Factors Affecting Job Satisfaction of Pharmaceutical Sales Executives in Delhi

Abstract

Employee satisfaction and retention have always been important issues for organizations. In fact, only a few organizations have made job satisfaction a top priority, perhaps because they have failed to understand the significant opportunity that lies in front of them. Satisfied employees tend to be more productive, creative and committed to their employers. Organizations that can create a conducive work environment can attract and retain hardworking individuals. Employees work performance depends upon their ability to do their assigned work as well as their "will” to do so.

The present study helps to explore the diverse factors that have an influence on the job satisfaction levels of sales executives working in the Indian pharmaceutical sector. In order to delimit the study, data collection is confined to 5 private pharmaceutical companies from Delhi. The research primarily focuses on understanding the role of HR policies, working conditions and career opportunities as determinants of job satisfaction. The study would enable Indian pharmaceutical companies in understanding the complexities associated with the issue and formulating suitable policies for strengthening the morale and satisfaction levels of their sales executives.