Marketing Constraints of Women Self Help Groups

Abstract

Women constitute roughly one half of the world's population and they play a vital role in shaping the society.  Women in India are victims of multiple socio-economic and cultural factors.  They are an integral part of every economy.  All round development and harmonious growth of a nation would be possible only when women are considered as equal partners in progress with men.  Poverty is the main obstacle for the improvement of the women. Self Help Group is the formation of voluntary women members who are for self-financing, self-confidence, self-development, Self-achievement and self-support to help other self-help groups, and to help the society.  The Government felt that the concept of Self Help Groups may be an effective method to develop the society.  The development of women through Self Help Groups would lead to benefits not only to the individual women, but also for the family and community as a whole through collective action of their marketing.  The participation of women in Self Help Groups (SHGs) made a significant impact on their empowerment both in social and economical aspects, still they have many constraints. For achievement of their target they face many constraints like lack of capital for promoting the business, lack of credit support by the financial institutions, high interest rate, lack of marketing knowledge, lack of machinery, and sustainability for marketing their products etc., This study is focused on various constraints faced by the Women Self Help Groups operating in Coimbatore District.