Balanced Scorecard to Measure Organizational Performance: A Case Based Study

Abstract

Balanced Scorecard (BSC) helps organizations to streamline vision and strategy with business activities and measures actual organizational performance against preset goals .The balanced scorecard is one of the most popular approaches developed in the field of performance measurement. Currently, there is a great interest in performance measurement with many companies attempting to implement the balanced scorecard.

The purpose of this paper is to study the concept of Balanced Scorecard and its role in organizational performance. To illustrate the purpose of the paper an extensive literature review was done. The qualitative research methodology was taken by developing cases on Indian companies.  Data was collected from the journals, articles, and company websites in order to understand the concepts of Balanced Scorecard and organizational performance. I, therefore, address conceptual matters as well as theoretical context.  The cases were analyzed and compared to find that how different companies have adopted and used Balance score card to increase organizational performance. The analysis covers the approach to implement the Balanced Scorecard. The findings suggest that BSC as a tool is helpful to bring positive results to performance. However, the implementation of a balanced scorecard faces several obstacles. Limitation of the study is that the research findings cannot be generalized due to small sample size.