Search Engine Marketing Analysis of Selected E-Tailing Brands with Special Reference to Consumer Electronics

Abstract

Search engine marketing is abbreviated as SEM is a type of digital marketing that includes promotion of websites through keywords, metatags usage by increasing their visibility in search engine result pages through advertising and optimization. SEM uses search engine optimization that recodes webpage and rewrites website content to gain competitive edge in internet marketing by achieving higher ranking in search engine results pages or use pay per click listings etc. Search engines such as Bing, Yahoo, and Google etc are important source which acts as interface between consumers and manufacturers. The SEM also involves the familiarity in social media like more likes in Facebook with regular updates and connectivity with consumers, blogs, twitter, posting YouTube videos, Pinterest marketing, etc. More positive web presence enables better Search Engine Marketing which results in better ranking of web pages.

This paper explores what are the leading consumer electronics companies in India and World, extensive comparison analysis is done on these brands with relevance to Internet marketing to understand the scope of Search Engine Marketing.