Customers' Perception towards Private Insurance Company

Abstract

Insurance is the backbone of a country's risk management system.  In a contract of an Insurance, by insurer agrees or undertakes in consideration of a sum of Money (premium) , to make good the loss suffered by the insured  against a specified risk, such as fire and any other similar contingency or compensate the insured or  beneficiaries on the happening of a specified events such as accident or death .  The insurance company established on 1970's.  The Government after careful study of the situation resorted to nationalization by an Act of parliament which began to function on 1st Sep 1956.  To study the consumer preference and satisfaction level towards Private insurance of India.  The primary data and secondary data will be collected.