Review on Factors Influencing Investor's Wealth Management Behavior

Abstract

The study explores the meaning and definition of wealth management, need for wealth management. It focuses on the factors influencing investor's behavior with respect to Wealth Management Services. The present study is based on a model developed under the Theory of Reasoned Action: behavioral intention model which identifies two determinants of behavior viz. attitude and subjective norms. Further, the study conceptually establishes relationship between investor's knowledge (financial literacy), beliefs, risk appetite, norms and attitude; and their impact on investor's intention to invest and investment behavior for Wealth Management Services.