Analysis and Evaluation of China's Property Insurance Business Insurance Industry: Chinese to Ping an Property Insurance as an Example

Abstract

In the wake of the tertiary industry in the national economy accounting for more and more, the proportion of the insurance industry in the GDP increasing, for our country's economic development plays a more and more important role.This paper based on the theory of financial and enterprise knowledge management, from the general situation of the development of the property insurance market to Ping An Property insurance situation of internal and external environment analysis and the management mode of evaluation, through the PEST analysis method and SWOT analysis method, business inside and outside the advantages, weaknesses, opportunities and threats analysis from different angles and environment, and through analysis matrix, the corresponding measures for making a variety of situations, and put forward with the strategic development plan of operation for Ping A Property Insurance, hope can for Ping An insurance company of property insurance toward higher and better direction to provide feasible suggestions.