Online Shopping and Buyers' Perception: A Critical Analysis
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Abstract
The traditional shopping behavior is different from the internet shopping behaviour. The existing literature on online consumer behaviour is taken as the basis for the analysis of online shopping perception of online buyers. The study is mainly aimed at to examine the relationship between value congruence and trust. It is found out from the analysis that there are several indicators which influence the behaviour of online buyers. Of which there are two or more factors extremely cross loaded are deleted. It is essential to reduce these scales into sub-dimensions in order to improve the effectiveness and usefulness of additional analysis.
It is observed from the data that the average no. of customers prefer to buy first from this website. The existing customers would like to continue of shopping through this website, which offers the best prices. The customers are showing interest to buy the products that are recommended by this website. It is also found from the analysis that the users are more trust and favorite towards the websites. It also shows that the Website Company is fair and truthful in dealing with the customers. They believed that these website companies will keep their promises and assurances. The information received from them is credible and never misused personal information.