Dimensionality of Service Quality in Mobile Industry
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Abstract
Dimensions of service quality has always been a matter of debate and discussion as no single opinion fits across all industries. The present research explores the dimensions of service quality by reviewing extant literature and then empirically by using a sample of 530 mobile users from Gwalior in India. This study uses Factor Analysis with Varimax rotation through SPSS and concludes a seven dimensional structure for service quality in mobile industry. Rank Analysis of Different dimensions resulted in Employee Performance being the most important dimension of service quality.
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How to Cite
Singh, A. K. (2015). Dimensionality of Service Quality in Mobile Industry. The International Journal of Business & Management, 3(7). Retrieved from https://internationaljournalcorner.com/index.php/theijbm/article/view/137828