Impact of Online Selling of Cement on Retail Trade- Study of JK Lakshmi Cement Ltd.

Abstract

With the increasing busy schedules now a day's, marketers keep on experimenting and try innovations, to make life more simple and easy for their customers, online shopping is also one of such gift to customers by marketers, with just one click whole collection is in front of you and by sitting in your ac living room in cozy environment without wasting much of your time and fuel you can do lot of shopping, whether you want a new wardrobe collection or you want any electronic appliance or interior decoration item or furniture, all of these are just a click away. Today online shopping has taken astep ahead if you are making your dream home you can even purchase cement for your dream house sitting at your home as on 1 May 2015 a cement company "JK Lakshmi” tied up with snap deal to sell entire of its range on Snapdeal, and became the first cement company ever to sale its product through online retailer in India.

 The purpose of this research paper is to study the impact of online selling of cement on distributors, dealers and retailers, and to analyse that the marketing strategy of selling cement online will create a success story for the cement organizations or not andfinally it gives suggestions to the organization to boost up the online selling strategy, so that they can leverage by being a first cement company adopting a globalised, technology driven strategy .This is an exploratory research, total 50 respondents were surveyed which includes distributors, dealers retailers, and interview of 5 marketing employees of the company