Growth Drivers of Tourism Industry in India

Abstract

Tourism is an industry that has been registering enormous growth year over year. Tourism plays vital role in a country's growth and development. India has become an attractive destination for global tourists. Liberalisation and Foreign Direct Investment brought huge investment and cash flow to tourism industry in India. Government of India adopted policies and initiated campaign to aid growth of tourism industry and marketed India to the global investors and tourists. In last decade the industry growth was outstanding in terms of foreign exchange earnings, employment generation and GDP contribution. This paper aims to brief the factors which have been act as growth drivers of tourism in India with the help of available data. Data presented in this study have been collected form government reports, published articles and government websites.