Knowledge Management Enabler Factors and Competitive Advantage: An Empirical Study in Pharmaceutical Industry in Andhra Pradesh, India

Abstract

Knowledge management has emerged as a strategic philosophy assisting firms to develop strategic capabilities to deal with the enhanced dynamism and uncertainty of the business environment. Through the systematic acquisition, creation, sharing, and use of knowledge, organisations develop, renew, and exploit their knowledge-based resources, thereby allowing them to be proactive and adaptable to external changes and attain competitive success.in this paper an attempt is made to study the effect of KM enablers on competitive advantage of the firm. To achieve these objects data is collected with the help of administration of structural questionnaire to senior managers in working in selected pharmaceutical companies in Andhra Pradesh using random sampling method and the collected data is analysed with the help of SPSS. From this study it is found that km enablers and process has significant impact on competitive advantage of the firm.