Online Retailing in India

Abstract

India has experienced a recent transformation in the field of shopping. The retail sector in India was made up of organized retail and unorganized retail. But recently, a new form of retail has come to focus. This is known as Online Retailing or e-tailing. With the widespread use of internet and change in the socio-economic structure of India, it has emerged as the ideal place for Online Retailing. The Online Retailing companies initially started with selling books online but now there are many Online Retailers which are providing specialized and customized products. Over the last few years, there has been a drastic change in the way Indians are shopping. This paper presents the Online Retail scenario in India and how it has become popular. It explains the reasons for acceptance of Online Retailing in India and also states the problems that Online Retailing is facing. It also gives suggestions for making Online Retailing more beneficial to consumers in India.