Risk Management of Mobile Commerce Using Social Networks in Jordan

Abstract

Mobile commerce (m-commerce) is a vital consumer component in the business marketplace. With the increasing number of users, businesses are able to expand their operations while clients make use of their smartphones through social networks to accomplish their businesses. The concept of social commerce has become common through the emergence of e-commerce. Along with such opportunities, there are also several risks that are involved for both the consumer and the enterprises. The study contributes to the knowledge on risk management by looking at the overall growth of e-commerce and other related risks both on the consumer and company perspectives while considering citizens from Jordan. The study proposes mitigating measures to finance and mitigate against the available risks. It makes use of survey research on the citizens from Jordan, and these will be those who engage with m-commerce using social networks. Risk management was measured using multiple indicators while considering a wide array of approaches to tackle the research. The research made use different parametric statistics like analysis of variance and Pearson's correlation to achieve the aim of the paper. From the findings, it was clear that technology, age, and education were pertinent in the area of risk management while culture was not.