The Future of Online Transactions in the Retail Industry in Zimbabwe

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Cinderella Dube
Victor Gumbo

Abstract

Futuristic studies are essential as they provide a roadmap for organisations' growth. In Zimbabwe, there has been next to zero research on futurology. The purpose of this study was therefore to explore the future of online transactions in the Zimbabwean retail industry with respect to retail banks and supermarkets and to relate the findings to the Futures Triangle. A mixed method approach was employed where questionnaires and interviews were used to gather data from customers as well as bank and supermarket managers. The results indicated that although the vision for online transactions was mainly virtual in nature, the plausible future still showed that cash and branch banking would still be used in the future.

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How to Cite
Dube, C., & Gumbo, V. (2019). The Future of Online Transactions in the Retail Industry in Zimbabwe. The International Journal of Business & Management, 7(2). https://doi.org/10.24940/theijbm/2019/v7/i2/BM1902-029