Research on Factors Influencing Sales Volume of VR Glasses

Abstract

Objective to explore the influence of price discount, comment quantity and free delivery of VR glasses on online purchase of VR glasses by consumers, and provide corresponding guidance for online suppliers of VR glasses. [methods] based on 14,550 valid VR glasses data on taobao.com, the linear regression model and behavioral decision theory were used to verify the impact of price discount, comment quantity and whether including mail or not on consumers' purchase of VR glasses. [Conclusion] the price discount of VR glasses, the number of comments, and whether or not the delivery is included will have a significant impact on consumers' choice to buy VR glasses. Therefore, merchants on taobao.com should try to display such information when displaying VR glasses information to attract consumers to buy VR glasses.