A Strategic Holistic Approach for Government Relations: The SGR Framework

Abstract

This work presents a proposal fora holistic framework approach to address the complex activity of Government Relations with a strategic bias as the unit of analysis, through active research, direct participation and direct observation from the author, who is a practitionerand academic in this area for 30 years. This framework is also based on the 2014-2018 semi-structured qualitative research conducted by the author during his PhD at ESCR – í‰cole Superiéure de Commerce de Rennes, France. The work aims to throw more light on the Government Relations' field of study, especially when considered as a key component of the non-market forces' environment companies need to engage in order to achieve its goals and generate comparative advantages.