A Critical Review of Innovation Adoption and Diffusion

Abstract

The innovation diffusion and adoption literature explores multiple topics including stages of innovation decision-making, diffusion networks, rate of innovation adoption, categories of adopters but there are still opportunities for continued theory building and research on diffusion and adoption within and across organizations. This paper will discuss the innovation diffusion and adoption literature focusing on diffusion models, adoption categories, the adoption process, and innovation adoption and diffusion in organizations.