The Strength of a Business Strategy with Value Innovation for Rattan Handicraft Entrepreneurs in Central Kalimantan, Indonesia

Abstract

Research on rattan handicraft business actors in Central Kalimantan using interview and questionnaire methods aims to improve the performance of value innovation in business strategies that adopt independent variables Market Orientation and Knowledge Sharing results can positively affect the performance of value innovation. Research with a sample of 100 business people, has research implications for the development of a craft business in a competitive business environment with novelty the higher ability of business actors in identifying market orientation and the ability to obtain information and being able to share information for value innovation performance that prioritizes the process in marketing can increase business for small businesses and as a research reference for other researchers in the development of marketing management science.