Quality Improvement Strategies for Traditional Market in Depok, Indonesia: Case Study of Cisalak Market

Abstract

The economic development of a region is strongly influenced by several sectors, one of which is the trade sector that inseparable from the contribution of traditional market activities. At this time, Indonesian National Standard (abbreviated SNI) specifically for the Traditional Market has been published since 2015 as a guideline for all stakeholders. However, the number of traditional markets spread in Indonesia that certified by SNI is still very minimal, especially in the province of West Java. Cisalak Market as one of the traditional markets in West Java managed by Depok City Government still faces several problems that must be resolved in order to become a market with Indonesian National Standard (SNI) certification. The research discussed about how to improve the quality of market management based on true customer requirements by integrating Service Quality and Quality Function Deployment which will generate the strategies for quality improvement. The result shows that the services quality of Cisalak Market is not optimal as indicated by the customer needs attribute with a negative gap value. The research also generated 10 true customer requirements of traders and 8 true customer requirements of buyer. The final results show that there were some priority technical specifications that need to be improved, such as controlling the street vendors, providing information attributes, improving waste, cleanliness and security management, increasing market facility maintenance activities and market activation activities.