A Structured Review of e-Commerce Research: Theories, Trust, Antecedents of e-Service Adoption and Current Market Trends

Abstract

Security and trust have been identified as critical to the development and growth of e-commerce transactions considering the prevalence of cybercrime. To solve this challenge, this paper aims to review the literature on e-commerce research, from the perspective of electronic service adoption, consumer-trust and security, diffusion of new technologies, curbing the prevalence of cyber-crime and current market trends. It also discusses the solutions presented by the extant literature, the current market trends and gives recommendations for future research. This study reviews 96 peer-reviewed publications on this subject matter, sampled from a combination of comprehensive and niche e-commerce journals as well as other related journals listed in the Web of Science Core and Scopus databases within a year-based periodic scope of 2008 to 2019. The authors recommend more simulation and viability tests of the Financial Transaction Application (FTA), a seller-focused research into building trust, setting of standards for the design of e-payment and mobile technologies to reduce learning costs and more exploratory research into internet penetration and e-retailing growth.