Influence of Diversification Strategy on the Performance of Telkom Kenya Limited in Nairobi City County, Kenya

Abstract

The organizations through the implementation of diversification strategy are challenged in incorporating the new business units into their existing structure. The purpose of the study was to determine how diversification strategy influences the performance of Telkom Kenya Limited. A descriptive survey research design was utilized. 65 employees of the organization formed the study population. It was found that diversification strategy positively and significantly influenced performance. The study concluded that diversification helps optimize the organization's use of currently underused tools. It is recommended that the company put together diversification into its business activities by making the use of technological advances and other considerations, such as innovation and benchmarking strategies, to optimize the benefits of diversification.