Influence of Diversifaction on Performance of Kenya Meat Commission

Abstract

Diversification is a major strategy used by many companies as a growth strategy. The Diversification process starts by analyzing data from both internal and external environment and then uses results from that analysis to plan a future the organization envisions. This study sought to determine the influence of diversification as the independent variable on performance of Kenya Meat Commission as the dependent variable. Government Regulation was used as the intervening variable. The generic strategy theory was used to guide the study. The context of was 107 employees at Kenya meat commission who were in the official posts that implemented the diversification strategy. The researcher undertook a census on the target population and used questionnaires as the tools of data collection. The hypotheses were tested at 85.3% confidence level. Data processing and analysis was finally done by the help of the IBM SPSS software Version 24 from which several findings were arrived at, key being that diversification strategy demonstrated a high significant positive relationship to the performance of Kenya Meat Commission. The correlation analysis in this research showed a positive relationship between the performance of the organization and the diversification strategy. The study concluded with an emphasis on the diversification strategy with key recommendation being the adoption of diversification strategy to ensure growth.