Influence of Competitive intelligence on the Relationship between Strategy Evaluation and Control and Performance of Companies Listed on the Nairobi Securities Exchange, Kenya

Abstract

The study examined the moderating role of competitive influence on the relationship between strategy evaluation and control on listed companies. The study of strategy evaluation and control has drawn much attention to both policy makers, business managers as well as academic researchers. In Kenya, there are many studies on the relationship between evaluation and control and firm performance. However, there is a limited study on the influence of competitive intelligence on the relationship between strategy evaluation and firm performance. The main purpose of this study was to provide further insight and evidence of influence of competitive intelligence on the relationship between strategy evaluation and performance of listed companies in Kenya. All the 65 listed companies on NSE were selected as population for the study. A structured questionnaire was used to collect data from managers of the 65 listed companies. The data was analysed using descriptive and inferential statistics.  The result showed that strategy evaluation and control had significant effect on the financial performance. However, competitive intelligence had little or no moderate effect on the relationship between strategy evaluation and control and the performance of listed companies. The study recommends future research on strategy evaluation models reflecting changing nature of the environment on the upcoming businesses due to competitive nature of business environment.