Systematic Research on Business Management in the Digitization Era

Abstract

In the current information age, more and more enterprises integrate big data, Internet of Things, artificial intelligence and other new technologies into the operation and management of enterprises, which plays an important role in promoting the production efficiency and market competitiveness of enterprises. This paper analyzes and investigates the market environment, product activities, marketing activities, logistics activities, the internal organizational structure and strategic decisions of enterprises, and summarizes some basic characteristics of enterprises' business activities under the digital environment. On this basis, from the systematic perspective of integrity, hierarchy, dynamic, collaborative to find the key points of business management reform in the digital environment. Finally, it is proposed to improve the digital level of enterprise business management and create higher commercial value through the strategy of phased transformation, organizational structure strategy, business operation transformation strategy and intelligent comprehensive capacity strategy.