Influence of Diversification Innovation on Revenue Streams Sources of Public Universities in Kenya

Abstract

The purpose of the study was to assess the influence of strategic innovation on revenue streams sources of public universities in Kenya. The study used descriptive research design to conduct a census on 31 public universities in Kenya. Questionnaires were used to obtain primary data and documentary review for secondary data. The study concluded that if public universities apply diversification innovation, they will increase their revenue instead of depending on government capitations and tuition fees. The study thus recommends that public universities should continue taking part in strategic innovation because it is important in revenue generation in public universities in Kenya.