Electronic- Recruitment Practice (E-Rp) and Service Quality in Public Universities in Kenya: The Interaction Role of Organizational Factors

Abstract

The study purposes to assess the influence of electronic recruitment on service quality and to investigate the moderating role of organizational factors on the relationship between e-recruitment practices and service quality. It used mixed methods research design which included exploratory, correlational and survey research designs. The target population of this study comprised of 5,467 staff and student leaders drawn from the six (6) public universities in the Western Region of Kenya. Accessible population comprised of 360 respondents drawn from teaching and administrative staffs. The results indicated that electronic recruitment management had a significant positive influence on service quality (íŸ = 0.0467; p < 0.05). The results also indicated that organizational factors had a negative significant effect on the relationship between electronic recruitment management and service quality (íŸ = -0.077; p < 0.05). The study recommends that management of public universities in Kenya upgrade their commitment towards supporting implementation of e-recruitment management; review policies so as to align them with the changing technological environment to realize better quality service and also create supportive organizational environment to enhance use of e-recruitment. The study also recommends that further studies be carried out on e-HRM practices in production industry and other institutions in Kenya.