The Implication of Trust that Affect the Intention to Use the Mobile Application of the Fore Coffee Customer

Abstract

The aim of this study is to analyze the factors that influence the Intention to Use in the Application of Fore Coffee for the users. This research is to analyse the independent variables which was obtained from the preliminary survey: perceived ease of use, perceived usefulness and perceived compatibility and trust as the intervening variables, and intention to use as the dependent variable. The data is collected by spreading the questionnaire to 160 respondents as the sample who live in Jakarta. The sampling technique is using the purposive sampling and quantitative descriptive approach, and the data analysis techniques and data processing are using Partial Least Square. The results showed that perceived compatibility has the highest effect on the variable to trust compare to perceived ease of use and perceived usefulness. Perceived usefulness has the lowest effect compare to perceived ease of use, and the intervening variable of trust also has a positive and significant influence on the dependent variable of intention to use. This indicates that. Fore Coffee users believe that the mobile applications offered by Fore Coffee has made it easier for them to order coffee, take is up according to their preferred time and prevent them for queuing for the coffee.