Community Extension Project to Wars Community Development: An Impact Study of the Extension Project of the Marketing Management Program of Surigao Del Sur State University, Philippines

Abstract

This paper aims to assess the impact of Marketing and Business Innovation Project, a community extension project of the Marketing Management Program of the College of Business and Management of the Surigaodel Sur State University. Specifically, it identifies the activities conducted within the specified period given in the implementation; it evaluates its impact towards community development; and it determines the recommendations based on the findings of the study. With these objectives, the paper employs a qualitative research design particularly phenomenology through interview with the beneficiaries of the project who serve as key informants. Results reveal that the project enhances and strengthens the potential, knowledge and marketing skills of the beneficiaries. The project, as a whole, definitely contributes to wards broader understanding on developing entrepreneurial and marketing skills. Furthermore, results of the study might be used in developing continuing program since it helps in the progress among the beneficiaries through Training Needs Assessment (TNA) as the basis for the implementation of the program. Monitoring and evaluation must also be conducted to ensure the effectiveness of the project implemented.