The Effect of Website Quality and Perceived Risk on Repurchase Intention Mediated by Trust on Lazada Consumer

Abstract

Technological advance is a special concern for business people and the community. Over time, technology has taken over most of human activities. Technological changes also indirectly change market conditions in Indonesia. Markets that were previously offline-oriented, which allowed consumers to meet sellers face-to-face, are now starting to turn into an online market. This study aims to analyze the effect of website quality and perceived risk on repurchase intention mediated by trust. Consumers who have bought products from Lazada are the population in this study. The sampling technique is carried out using purposive sampling method with 230 respondents. The analysis technique used is Partial Least Square. The results of the analysis show that website quality has a positive and significant effect on trust and repurchase intention. Perceived risk has a negative and significant effect on trust and repurchase intention. Trust has a positive and significant effect on repurchase intention. Trust significantly mediates the effect of website quality on repurchase intention. Trust significantly mediates the effect of perceived risk on repurchase intention. Trust acts as a partial mediation variable.