A New Entrepreneurship Concept toward Tuna Era

Abstract

Entrepreneurship is faced with the challenges of environmental dynamics in the TUNA era (Turbulence, Uncertainty, Novelty, and Ambiguity). This study aims to identify the cluster of entrepreneurial developments, identify the definition of entrepreneurship, determine the indicators that influence the development of entrepreneurship, and formulate a concept of new entrepreneurship in facing today's challenges. The research method utilized was a judgment expert to obtain primary data and literature review. Based on this study's results, founded several keywords related to the concept of entrepreneurship, including opportunities, risks, resources development, creativity, innovation, environmental, ethical, and fulfillment needs. Therefore, it can be concluded that entrepreneurship can take advantage of opportunities and face risks by managing resources through creative thinking, innovation, and ethics influenced by the internal and external environment with the aim of customer needs.