Assessing the Factors for Choosing E-banking Services of Public Commercial Banks in Bangladesh

Abstract

In Bangladesh almost every private commercial Bank has adopted electronic banking but the public commercial banks are still in the process of implementing electronic banking. Stressed on this fact the aim of this study is to examine the factors that can influence the customers of public commercial banks of Bangladesh in choosing E-banking services. Based on the primary data collected through a structured questionnaire from the Rupali Bank Limited, which is a state owned commercial bank, this study used ‘Independent Sample t-test' between the two independent groups of customer, namely- E-banking user and conventional user. To find out the influential factors, this study considered six factors such as, Accessibility of Internet, Reluctance to change, Security, Convenience, Ease to use and Cost. Findings of the study revealed that all the considering factors except the cost factor have a statistical significance on the decision of the customers regarding the uses of E-banking services from Rupali Bank Limited. The findings of this study can help the authority of Banks and policy makers in adopting E-banking as well as formulating policy to design E-banking related new products and services.