E-commerce and Local Retail Market Performance in Lagos State, Nigeria

Abstract

The study investigated e-commerce adoption on local retail market performance among selected retail markets in Lagos State. The research made use of the survey design as its methodology; the method of data collection was a questionnaire. One Hundred (100) local retail marketers from randomly selected companies in Lagos State participated in answering the research questions. These local retail markets were randomly selected based on their utilization of e-commerce. The null hypothesis, which was formulated to guide the study, was rejected while the alternate hypothesis was accepted. The findings revealed a significant influence of e-commerce adoption among selected companies in Lagos State. It was recommended that e-commerce should be adopted to enhance employer service operations, minimized costs, and maximized profits, among others.