Content Analysis of Vision and Mission Statements of Selected Petroleum Companies in Nigeria

Abstract

A company's mission statement lays out the stated goals and strategies for meeting objectives. Still, a company's vision statement lays out the goals and aspirations it has for itself in the years ahead. Together, they form a synopsis of the organization's guiding principles and ideology. Terms used in the stated goals and objectives of a cross-section of Nigerian oil firms were the focus of this research. The literature that was deemed helpful to this study was analyzed. The research concluded that companies should ensure that their vision and mission statements include the following keywords which include: customer satisfaction, quality services and products, customer choice, value creation, and industry dominance. The staff and the public should use the company's vision and mission statements as slogans. Incorporating it into regular use among employees, customers, and other stakeholders is one way to achieve this goal. This would aid the company in maintaining a long-term perspective and fostering a culture of vision in key personnel.