Motivation Factors towards Organizational Effectiveness during COVID-19 Pandemic among Academic Staff in Private Colleges in Malaysia

Abstract

Purpose – The COVID-19 pandemic has raised significant global challenges for the higher education community. A particular challenge has been the urgent and unexpected request for previously face-to-face university courses to be taught online. Correspondingly, motivation is required for the various reasons, preferences, and behaviours in this innovative trend of teaching and learning. Hence, this study aims to understand academician demographic profile, exposure to techniques of online learning, facilities at home, and infrastructure, which are crucial tools to discover issues to guarantee remote learning can be executed and accomplished effectively and efficiently.

Design/methodology/approach – Descriptive quantitative method is employed in the study because it provides a systematic accuracy that describes the phenomenon of the current study. The study also systematically explores the different transitions of the Covi-19 pandemic in the implementation and readiness of online learning for academicians, especially the baby boomers. Findings – The outcomes show that flexible work schedules, challenging work, open communication, commitment, teamwork, and mentoring may be key to positively affecting organizational effectiveness. The findings clarify how the educator's motivation level could affect the performance of the higher educational institution in Malaysia.

Research limitations/implications – Research are encouraged to test the proposed model to provide better support for educators.

Practical implications – The study indicates a conceptual configuration for policymakers as well as managers to build the educator's motivation and increase the organization's effectiveness. The study outcomes also provide the college management with the necessary and appropriate actions to achieve organizational performance through the framework governed by underlying theories.

Social implications – The conceptual model may be able to generate more social values, considering a holistic education and aligning with sustainable development goals (SDGs).