Fast Moving Consumer Goods (FMCG) Markets in India

Abstract

Fast Moving consumer Goods (FMCG) is the fourth largest industry in the country. The market share of Indian FMCG is estimated to grow from US$30 billion in 2011 to US$ 74 billion in 2018.Food products are the major segment with 43 per cent followed by personal care with 22 per cent. India has many key drivers like high fast growing population, organized retail markets, increased growth of urbanization, high disposable income etc. National and international marketers have equal roles in the industry. The established and organized brands have big threat from unorganized sector with similar products.