Problems and Prospects of Marketing in India on the Web

Abstract

Trading through internet is known as web trading which would not have been possible on normal trade before. India stands the third force in the world in web trading. India is one of the controlling forces of internet trade in the world. Most of the public utility services, Electricity boards and tourism are now using their web for trading and now more than 40 per cent customers use this facility. The Indian online market shows a yearly jump of around 17 per cent through the high base of internet penetration. Due the opening of private investment, internet service provider's number has increased remarkably which augmented net revolution. Now banks utilises debit and credit card facilities for online banking. Many payment gateways entered and online payment become hassle-free. Social networks like Twitter and Facebook made the way easier for the traders especially advertising companies. India is the second largest geographical area in the world for Facebook. 70 Per cent of rural Indian mass use mobile phones to access internet. Cost of hardware and software, unethical, illegal practices, fraud are the bottlenecks. Although the physical demonstration of the products is not possible; there should be prompt mechanism to check the product.