E-Commerce in India

Abstract

E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. B2B, B2C, C2C and similar opportunity help consumer preferences and consumer markets developing electronic infrastructure for challenges of the future. E-commerce has revolutionized business, changing the shape of competition with internet (The NET) ,the computer communication network creating a e-commerce market place for consumers and business .

Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a "disruptive" innovation that is radically changing the traditional way of doing business. Ecommerce is showing tremendous business growth in our country. Increasing internet users have added to its growth.  The present study has been undertaken to describe the present status and facilitators of E-Commerce in India . And to analyze the present trends of E-Commerce in India and examine the barriers of E-Commerce in India. This paper examines different opportunities of e-commerce viz., E-business, E-learning,  It raises key challenges that are being faced by consumers relating to e-commerce .Now-a-days, the practice of E-Commerce has been dramatically changed, particularly in last five years . Therefore, E-Commerce form of marketing is a process or a modern technique used by business firms, companies, and industries for doing their business work through the e-net system.