Webrooming vs Showrooming

Abstract

The " webrooming” is the latest retail buzzword.Showrooming and webrooming are not new words. Since many years people try to find out information of products online. Showrooming and webrooming are reverse in meaning to each other but in both the processes the customer at the end buy thye product according to his preference.In showrooming customer browse the product in stores and buy it online whereas in webrooming customers browse the product online and then buy it from the stores. This paper seeks to discuss the terms webrooming and showrooming and contain the knowledge regarding both in context to their benefits and challenges.