Ethics in Selling Products to Children

Abstract

Advertising to children and teens is a big business. Advertising to children works because children are so easy to influence, where the ethical issues begin. Children aren't mature enough to know advertisers are marketing to them. As we know the food preferences of children can be influenced by a commercial. Because like adults, young children do not have the capacity to fully understand the purpose of advertising. With much of the world still new to them, they want to try all of it. Therefore, when children see an ad for a new toy or food, they want to try it. A primary goal for children should be to develop a healthy relationship to food.