CSR Initiatives in SME and Its Impact on Attaining Competitive Advantages

Abstract

This paper provides a systematic assessment of how small and medium enterprises entail competitiveness through CSR initiatives. SMEs entails number of competitive advantages using CSR practices but understanding and attainment of these competitive are not clear. This study revisits the successful entrepreneurship voyage by introducing a touch of CSR initiatives. Drawing on literature survey we suggest that small and medium enterprises indulge in CSR initiatives attain more competitiveness. A systematic literature review has been conducted for supporting our conclusions. We conclude with avenues for future sustainable entrepreneurship research. Results revealed that resource based view, stakeholder approach, socially responsible presentation and philanthropic activities are key components fueling CSR initiatives in small and medium enterprises and leads toward competitiveness. However, in contrast to the prevailing view in the literature, we find no significant and unique CSR initiatives recommended internationally.