Going Green: The New Strategy for Environmental Sustainability and CSR in India

Abstract

Over the past few decades, India has seen the rise of corporate social responsibility (CSR) among the corporate.  In the middle of economic and social upheaval and from the immense pressure from environmentally conscious consumers, government and environment activists, Indian organizations are increasingly rectifying their CSR strategies in order to express their responsible nature.

Different studies have been conducted CSR and environmental sustainability whereby showing different kinds of relationship human behavior and CSR practices. Research suggested how organizations are positively inclined to protect the present while fulfilling the need but without compromising the needs of future generations.

This paper investigates and reviews literature regarding the mentioned problem which is based on secondary data. The paper explores the effect of environmental CSR on companies' sustainability. The main objective of this paper is to find out the strategies companies are framing regarding environmental sustainability and incorporating them into their CSR activities. Conclusion and recommendation is made on what strategies companies should be following to sustain their green image.